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  • Writer's pictureRupert Huelsey

Take their family to the ballpark

Updated: May 16, 2021

We asked sports fans how frequently they go to watch games of their favorite teams. One key driver of frequency is family support - x% vs y%. In another survey we found out how important it is to have parents take their teenage kids to live games for building a sports audience and grow the base of ticket holders. So it is all about creating that family experience early on that picks up everybody where they come from - the avid sports fan with extra info about his game and opportunity to have access to unique items and experience - as well as the younger and more casual fan with fun experiences tioed to their family to start a lifetime of fandom.

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