top of page
  • Writer's pictureRupert Huelsey

The Power of the Betting Brand

Updated: May 16, 2021

We were interested in how the use of sports books differs between different types of bettors (casual to frequent). In a survey (n = 110) we were able to see a trend that reflects brand presence of the sports books currently in the US market. Bettors who bet rarely ore sometimes use the big brands - Draftkings and Fanduel. However, the more frequent the bettors bet, the more the branch out to smaller, but more specialized sports books where available.

4 views0 comments


Post: Blog2_Post
bottom of page